Order Processing

Orders are typically processed and handed to our shipping carrier within 1–3 business days of purchase, excluding weekends and holidays.

Custom or made-to-order lures may require additional production time of 5 business days, which will be noted on the product page.

Shipping Methods & Costs

• Domestic (United States): Standard shipping (5–7 business days) and Expedited shipping (2–3 business days) are available at checkout.
• Free Shipping: Orders over $$250.00 qualify for free standard shipping within the continental United States.
• International Shipping: Available to select countries. International customers are responsible for customs duties, import taxes, or brokerage fees charged by their country.

Order Tracking

A confirmation email with tracking information will be sent once your order ships. Please allow up to 24 hours for tracking information to update with the carrier.

Shipping Delays & Lost Packages

VI Lures is not responsible for delays caused by the shipping carrier, customs processing, or events beyond our control, including weather and strikes.

If your package is marked delivered but not received, please contact the carrier first, then reach out to us at vilures365@gmail.com and we will assist.

Address Accuracy

Please double-check your shipping address at checkout. VI Lures is not responsible for orders shipped to an incorrect address provided by the customer. Reshipment costs for corrected addresses will be the customer's responsibility.

Return Window

We accept returns within 15 days of the delivery date for unused, unrigged items in their original packaging with all tags and labels attached.

Non-Returnable Items

• Custom, made-to-order, or personalized lures
• Lures that have been rigged, fished, or show signs of use
• Sale or clearance items marked "Final Sale"
• Gift cards

How to Start a Return

Contact us at vilures365@gmail.com with your order number and reason for return. We will provide a return authorization and shipping instructions.

Items returned without prior authorization may not be accepted.

Return Shipping

Customers are responsible for return shipping costs unless the return is due to a VI Lures error, such as the wrong item being shipped, a manufacturing defect, or damage in transit.

Refund Processing

Once your return is received and inspected, we will notify you of the approval or rejection of your refund.

Approved refunds are processed to your original method of payment within 5–7 business days.

Your bank or card issuer may take additional time to post the refund.

Partial Refunds

No Partial refunds may be granted for items returned with obvious signs of use, missing parts not due to our error, or returned more than 0 days after delivery, at VI Lures' discretion.

Damaged or Defective Items

If you receive a damaged or defective item, contact us within 7 days of delivery with photos of the item and packaging.

Order Cancellations

Orders may be cancelled for a full refund if production or shipping has not yet begun. Once an order has shipped, our standard Return Policy applies.

Craftsmanship Warranty

VI Lures warrants that every handmade lure is free from defects in materials and workmanship at the time of purchase, backed by our 40+ years of lure-making experience.

This warranty covers manufacturing defects such as improper balancing, paint or finish failure under normal use, and hardware failure not caused by misuse.

What Is Not Covered

• Normal wear and tear from fishing use, including scratches, faded paint from extended trolling, and worn hooks or skirts
• Damage caused by improper storage, misuse, accidents, or modification of the lure
• Loss of a lure at sea, including bite-offs, snags, and break-offs
• Damage from fish strikes, which is considered normal use

Making a Warranty Claim

To make a claim, email vilures365@gmail.com with your order number, a description of the issue, and clear photos of the lure.

Approved claims will be repaired or replaced at VI Lures' discretion, free of charge.