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HANDMADE LURES.
PROVEN IN THE DEEP.

Crafted for serious anglers. Each VIlure is designed, balanced,
and tested by hand to attract the ocean’s biggest game fish.

About

WHO RUNS VI LURES?

VI Lures founder and owner, Vincent Ivicevic, didn’t just stumble upon the fishing business, he was born into it. His grandfather provided for his family as a commercial fisherman, and his father taught him the ins and outs of fishing.

Vincent has four decades of lure making experience under his belt, and he has perfected his craft like no other. The creator of VI Lures has done it all—from hauling in marlin off the Gulf of Mexico to placing in Global Marlin Tournaments. He is not only an expert lure maker but a seasoned fisherman.

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Product Categories

EXPLORE OUR RANGE OF
PROVEN PERFORMERS

Choose your weapon. Whether it’s Small, Medium, Large, or X-Large, each lure is built for a specific strike zone and fishing condition.

  • 125
    Select options This product has multiple variants. The options may be chosen on the product page

    125

    $29
  • M23
    Select options This product has multiple variants. The options may be chosen on the product page

    M23

    $29
  • Z10
    Select options This product has multiple variants. The options may be chosen on the product page

    Z10

    $29
  • 305
    Select options This product has multiple variants. The options may be chosen on the product page

    305

    $29
  • 43
    Select options This product has multiple variants. The options may be chosen on the product page

    43

    $44
  • 279
    Select options This product has multiple variants. The options may be chosen on the product page

    279

    $68
  • 425
    Select options This product has multiple variants. The options may be chosen on the product page

    425

    $68
  • Z45
    Select options This product has multiple variants. The options may be chosen on the product page

    Z45

    $44
  • MI35
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    MI35

    $46
  • 100XL
    Select options This product has multiple variants. The options may be chosen on the product page

    100XL

    $138
  • 200XL
    Select options This product has multiple variants. The options may be chosen on the product page

    200XL

    $138
  • 14M
    Select options This product has multiple variants. The options may be chosen on the product page

    14M

    $95
  • 125
    Select options This product has multiple variants. The options may be chosen on the product page

    125

    $29
  • M23
    Select options This product has multiple variants. The options may be chosen on the product page

    M23

    $29
  • Z10
    Select options This product has multiple variants. The options may be chosen on the product page

    Z10

    $29
  • 305
    Select options This product has multiple variants. The options may be chosen on the product page

    305

    $29
  • 43
    Select options This product has multiple variants. The options may be chosen on the product page

    43

    $44
  • 279
    Select options This product has multiple variants. The options may be chosen on the product page

    279

    $68
  • 425
    Select options This product has multiple variants. The options may be chosen on the product page

    425

    $68
  • Z45
    Select options This product has multiple variants. The options may be chosen on the product page

    Z45

    $44
  • 289
    Select options This product has multiple variants. The options may be chosen on the product page

    289

    $85
  • 9M
    Select options This product has multiple variants. The options may be chosen on the product page

    9M

    $95
  • MI55
    Select options This product has multiple variants. The options may be chosen on the product page

    MI55

    $125
  • MI55
    Add to cart

    MI55

    $125
  • 100XL
    Select options This product has multiple variants. The options may be chosen on the product page

    100XL

    $138
  • 200XL
    Select options This product has multiple variants. The options may be chosen on the product page

    200XL

    $138
  • 14M
    Select options This product has multiple variants. The options may be chosen on the product page

    14M

    $95
  • 289
    Select options This product has multiple variants. The options may be chosen on the product page

    289

    $85
  • 9M
    Select options This product has multiple variants. The options may be chosen on the product page

    9M

    $95
  • MI55
    Select options This product has multiple variants. The options may be chosen on the product page

    MI55

    $125
  • Blue Z45
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    Blue Z45

    $25
  • Brown 279
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    Brown 279

    $25
  • Corkboard
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    Corkboard

    $25
  • Striped Marlin
    Select options This product has multiple variants. The options may be chosen on the product page

    Striped Marlin

    $25
  • Blue Marlin
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    Blue Marlin

    $25
  • Tuna
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    Tuna

    $25
  • Marlin 289
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    Marlin 289

    $25
  • Dorado
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    Dorado

    $25
  • Sailfish
    Select options This product has multiple variants. The options may be chosen on the product page

    Sailfish

    $25
  • Wahoo
    Select options This product has multiple variants. The options may be chosen on the product page

    Wahoo

    $25

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